The average user of the AmFam app is 25-37 years old. The use of their smartphones is for both entertainment and work-related needs. With the mindset that their smartphones should make their lives easier by assisting them with tasks, they are frustrated with the inability to add a driver through their app. 

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Prioritizing the 3-click rule, I worked through my design process and created an experience that allowed users to easily add a driver to their existing policies. Additionally, I created a brand style guide that updated the current app styles* to include gradients and additional colors in an effort to highlight specific callouts/sections.

*Current app styles were based upon my assessment while using the app and may not necessarily be the actual AmFam app styles.